Gamification in the auto industry: Ford creates an interactive ‘Escape Room’ game for its Mustang Mach-E

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Ford created an interactive game in a Mustang Mach-E that tasks players with solving clues and following directions to win, based on popular ‘Escape Room’ games. The app-based game uses specialist hardware to interface with vehicle controlling features like air conditioning, speakers and electric seats to enhance immersion. The technology used in creating this game has […]

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