Business Review brings you live – here and via live stream on our Facebook page – the latest trends, exclusive presentations of participants and speakers and overall the best bits from Internet&Mobile World 2017, the largest B2B Expo-Conference for IT&Digital Solutions in the SEE. IM World 2017 (Oct 4-5) takes place at Romexpo, Bucharest’s main exhibition venue.
Troffee – the Netherlands&Romania
Representative: Paul Schrijver
Troffee has built a smart coffee maker that allows you to customise your recipe, order your brew and pay for it using your smartphone. The coffee maker, which features 10′ touchscreen and speakers, OQ Code reader, bluetooth and NFC connectivity, has 2 coffee bins&grinders and offers a selection of 3 toppings and 5 flavours.
The coffee maker, which will be sold starting January 2018 at a price of around EUR 10,000, via a lease contract at around EUR 2,000 is developed mainly in Romania, at the company’s R&D centre in Bragadiru. A vending machine prototype will also be available soon. Manufacturing takes place in Romania and China, where the company found an investor, family-owned manufacturer in Shenzhen that will provide the mass production. Troffee also provides the delivery of customised ingredients and the maintenance of the coffee maker as part of contracts.
What did you bring to IMWorld 2017?
To show the world that we have a smart coffee maker that will change the world by allowing us to communicate with the smart device that makes your coffee. Just like in 2007 the smartphone was introduced, you will now have coffee the way you like it, anywhere just a touch away.
What are you looking to find at IMWorld 2017?
ImWorld brings together people who understand that innovations about the digital market and connectivity, IoT. Exactly what we are offering the people who want to innovate and offer an enhanced customer experience, by truly engaging in a social context. We also want to make a difference and help people share and care about the others as well. Via our function ‘Share a hug&mug’ you can offer anyone, anywhere in the world where a Troffee machine is available, a gift and show them that you care.
RedSharp – Italy&Romania
Representative: Ciprian Rotaru, Account Manager
RedSharp does R&D for SAP solutions, mobile apps for global clients such as Whirpool, Prada, Loropiana. A subsidiary of Greensharp Italy, it entered the Romanian market in 2014. Currently, it has a team of 40 consultants and software developers in its Cluj-Napoca headquarters.
What did you bring to IMWorld 2017?
We brought everywa.re, a new IoT product, which can be applied to different scenarios, such as: indoor navigation, asset tracking, people tracking , proximity marketing and footfall analysis. The technology is based on beacons, mobile apps, (for the moment IOS and Android but we’re planning a hybrid for next year).
This year, it was already implemented in a hospital in Italy, and we are in talks with the Romanian Airport Association to implement everwa.re in airports across Romania.
What are you looking to find at IMWorld 2017?
We are looking to find partners and clients for our product, both from Romania and abroad.
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