Starting 2016, Fortuna is a coffee “for millions of small coffees”. After the image campaign started in 2016, Propaganda agency moves forward the story of the coffee in the next two TVCs. The new campaign captures the stories created around the coffee and strengthens its social catalyzing role.
The campaign starts from the idea that at us the coffee represents a socializing pretext and consolidates the brand’s image, defining it clearer as a brand that brings people and stories together. Every narration captures the stories related to the coffee, born at a coffee or brought further at a coffee.
„We thought about how are the most beautiful stories in our life and we observed that in them there is always something that has a connecting with the coffee. Therefore, we’ve built a campaign in which the coffee is a very important character, sometimes the main one, in every story,” said Diana Voinea, the campaign’s copywriter.
„Through our new TVCs we wanted to create the correct associations between the product Fortuna Rendez-vous and the quality of the superior coffee that is delighting all the senses. At the same time, we wanted to capture stories that start with a coffee and continues with more. We like to believe that in the future Fortuna will be part of as many as possible Romanians beautiful stories,” said Andrei Moroianu, head of operations at Fortuna.
The campaign was handled by Andrei Moroianu on the client’s side, while the Propaganda team, responsible with the concept and implementation included:
Cornel Gologan – creative director
Diana Voinea – copywriter
Paul Paun – art director
Andreea Butnaru – account director
Irina Constantin – account executive
Corina Anghel – strategic planning director
Madalina Rapeanu – strategic planner
Marcela Moldovan – A/V producer
George Paraschiv – DTP
Romanita Oprea
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