Leo Burnett Romania signs alongside Kaufland the „Live Fresh” manifesto that represents not only the new communication campaign of the retailer, but also an incentive for a new lifestyle.
“We are inviting the world to throw away the automatisms in favor of a fresh perspective that can bring them something new, a fresh thinking, and more ambition in life. To live every moment as fresh as possible, because every day plays a decisive role in our soul’s structure,” said Ada Musat, copywriter at Leo Burnett Romania.
In the same time, Kaufland Romania launched the digital platform , which focuses on the benefits of fresh foods.
The Leo Burnett Romania team that worked on this campaign comprised: Razvan Capanescu – Chief Creative Officer, Adina Teodorescu – Group Creative Director, Diana Papuc – Group Creative Director, Ada Musat – Copywriter, Alexandru Nimurad – Art Director, Cosmin Ezaru – Senior Art Director, Mihai Mateescu – Digital Art Director, Dinu Gojan – Art Director, Alexandru Covrig – Art Director, Irina Carbunescu – Senior Strategic Planner, Adela Sescu – Account Manager, Ioana Carp – Account Manager, Ioana Samoila – Social Media Manager, Andrei Florian – Digital Strategist, Dominic Timotin – Head of Development, Alexandru Nicolescu – Digital Project Manager.
The Kaufland team included: Irina Grigore – Marketing Director, Alina Golopenta – Acquisition Director, Alexandra Cirstea – Digital Manager.
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