Idea Bank media services to be handled by BPN

BPN Romania will run the media services of Idea Bank, the agency being the winner of an auction held at the end of last year, reads a press release.

The BPN team that will handle the Idea Bank account consists of Raluca Mateescu – head of Digital & Strategy, Bogdan Mincu – senior integrator, Valentina Chirica – Media integrator, Diana Oancea – Digital Media manager, Iuliana Nechifor – researcher. The Idea Bank team consists of: Stefania Cristescu – Marketing & PR director, Cristina Sacuiu (Popovici) – head of Advertising and Andrei Birsan – Marketing project manager.

BPN is a full-service media agency, member of the global network IPG Mediabrands. The 36 BPN offices in 28 countries manage media budgets of over USD 1 billion (EUR 920 million), being the business partner of over 200 customers worldwide. In Romania, the agency is a member of the group of companies that includes: Initiative, Lowe & Partners, Golin, SENIORHYPER, MobileWorks and Medic One.

Idea Bank, the new bank launched on the local market by Polish Getin Holding, former Romanian International Bank (RIB), recently announced it wants to enter top 10 in the next 2-3 years.

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