South-African group Naspers has decided to extend eMAG.ro’s sales platform into Poland. Dante International will be taking over Agito, one of Poland’s biggest online stores.
Dante International owns eMAG.ro and is controlled by Naspers (75 percent) and Iulian Stanciu (25 percent).
Agito posted EUR 80 million sales in 2014 and is also controlled by Naspers who bought a 97 percent stake in 2012.
“We will use the eMAG.ro platform for agito.pl. We will optimize activity and reduce costs. The Romanian experience will be integrated for the Polish retailer. We haven’t decided yet if eMAG.ro will replace agito.pl entirely”, according to Iulian Stanciu, general director for Dante International.
Stanciu refrained from giving any details regarding the value of the transaction.
“This expansion is part of our long term strategy to consolidate our position in the region. Presently, because of the three markets where we are already active – Romania, Bulgaria and Hungary – we can access a base of 36 million clients. Now we are entering a huge country in the region, with 39 million inhabitants, an online retail market of EUR 4 billion and a huge potential for growth”, according to Sorin Ionescu, international development director Dante International.
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