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Ioana Ciudin appointed iProspect’s new Managing Director

Ioana Ciudin, a professional with 15 years of experience on the Romanian marcomm market, is the new Managing Director of iProspect, a position she took over in August. iProspect is a digital performance agency active on Romanian market and part of the Dentsu Aegis Network Romania.

By Romanita Oprea

Ioana started her career in marcomm in 2003, in the Romanian town of Iasi, and went from marketing assistant to business owner and manager for important Romanian online projects. Her diverse experience and the fact that she launched a top digital agency that posts increases of over 40% a year from scratch are just some of the advantages Ioana brings to her new position and that will help raising the iProspect brand in Romania.

Ioana plans to build, this year, a basis for a strong 2019, with ambitious growth objectives, which aim for a 50 percent increase in the company’s turnover.

“I am very interested in getting to know the current projects and to develop a relationship with the existing clients. I believe in the client partnership idea, not in a strict client-provider relationship, and I want to know each and every client. I don’t aim to be hands-on on projects, as iProspect is autonomous and I don’t want to alter this. I identify with the iProspect brand at communication, values and even color levels. I believe chemistry plays an important role, and the communication with the management of Dentsu Aegis Network has been very normal and familiar from our very first discussions. I had the same feeling afterwards with the team, which brings extra motivation and involvement,” said Ioana Ciudin.

“We were very happy to discover that Ioana preserved the entrepreneurial spirit we were looking for, we appreciate and cultivate in all the Dentsu Aegis Network agencies. At global level, Dentsu can be defined as “a network of entrepreneurs”, which establishes a certain “state of mind and heart” and allows us to attract and raise extraordinary talents in all group’s agencies. We are convinced Ioana will help us raise iProspect and bring it where we aim it to be,” added Razvan Varabiescu, CEO Dentsu Aegis Network Romania.

Moreover, at a global level iProspect is a tier one Google partner and a trusted alpha release Facebook partner, something that offers the agency a clear competitive advantage on the market and a series of unique benefits: access to a series of applications with superior capabilities or to information about the market that few companies in Romania have access to. In this favorable context, the new Managing Director aims to consolidate these tight relationships on the local market as well.

iProspect is a global full service performance marketing agency that has among its clients companies like adidas, Diageo, Hilton, Burberry, General Motors, H&M, Procter & Gamble, Gucci and Microsoft. iProspect has a network of 4,300 people in 93 bureaus in 55 countries. Present in Romania since 2015, the agency has a team of 8 people and collaborates with clients from various industries, like Mondelez, Philips, Bonduelle, SuperBet, both locally and at a regional level.

 

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ADC*RO: These were the most creative ads/ideas of August 2018

ADC Romania’s August winning work is the campaign Some “visited” us in 1968 for the Czech Center, which also takes the number one spot in the OOH section.

By Romanita Oprea

The Work of the Month 

The work is celebrating 50 years since the historic moment named “Primavara de la Praga (The Praga Spring).

The text: Some “visited” us in 1968. You did not. So visit us in 2018! is an appreciation towards Romania’s refusal to invade the Czech Republic in 1968. The team behind the idea was formed by Frantisek Zachoval (the director of the Czech Center) // Concept & Text and Andrei Turenici // Graphic Designer.

“A very smart print! A simple, but not simplistic typo, a correct one. Very British. When I saw it on Facebook I told myself that this is not from Romania! But it could have been done by us or by the Albanians. You get it if you didn’t skip the history classes in the 12th grade. A smart print for the target as well. It’s like an intervention of Cornel Dinu in a sports TV show with the eternal mono-syllabic guests in which he comes and compares Mourinho’s strategy with the one of Napoleon in the Waterloo fight,” said Arpad Rezi, ADC*RO member & Co-Creative Director at Mainstage.

DIGITAL       

The first place in this category goes to the campaign Chill Battle from Kubis Interactive for Ursus Cooler. The team that created the battle between Sergiu and Costel is formed by Alina Radut & George Stefan (Art Directors) and Alexandra Horvath & Ioana Negrea (Copywriters).

Second place goes to  O mamă la nevoie se cunoaște, (You know a mother when you are in need) a CSR project developed by the agency WOPA for the Romanian Beer Association, with Alex Cotet who puts himself in the mother role in order to highlight the peril of alcohol consumption while driving. The idea belongs to the team: Andrei Deleanu (Copywriter) and Mihai Gheorghiu (Senior Art Director).

An accolade in the category goes to the campaign #SunaUnPrieten (#CallAFriend) thought out by MRM Romania for Metropolitan Life. The idea belongs to the team: Denisa Armasu (Senior Copywriter) and Razvan Banica (Art Director). #SunaUnPrieten encourages people to choose an insurance the way they want it and shows the consequences that can appear without one.

PRINT

The first place belongs to the campaign Filme pe care vrei să le vezi chiar dacă stii spoilerele (The movies you want to see even when you know the spoilers) for the tenth edition of the Film and Histories Festival from Rasnov. The idea belongs to the agency MullenLowe Romania, and the team was formed of Silviu Antohe (Art Director) and Mihai Costache (copywriter).

The second place went to the special labels for Sticlele Apa Nova – Viitorul fara plastic, (The Apa Nova Bottles – The future without plastic) while the creative idea came from Julien Britnic (Copywriter), with Bogdan Petcu – Art Director. In order to attract attention towards caring for environment, Apa Nova and the two creatives imagined a world without plastic.

The accolade in the category goes to Red Cross – Soldier , a campaign for the Romanian Red Cross, implemented by Valentin Ionescu (Art Director) and Radu Nantu (Copywriter) from MullenLowe Romania.

OOH

Some “visited” us in 1968 takes also the number one place in the OOH section, while the campaign Filme pe care vrei sa le vezi chiar daca stii spoilerele, by MullenLowe Romania takes the second place in this section.

EXPERIENTIAL/BTL

A diploma in this category went to McCann Worldgroup Romania for Mastercard Tiny Home. The team formed of Mocanu Serban (Art Director) and Ruxandra Andrei (Copywriter) came up with a creative solution to the problem observed by Mastercard: the lack of places to stay in during music festivals. Therefore, Mastercard and McCann Worldgroup Romania transformed the participants’ experience at music festivals by putting up a sustainable house right at the festival’s heart, be it Electric Castle or Summer Well.

 

The post ADC*RO: These were the most creative ads/ideas of August 2018 appeared first on Business Review.

‘VAT receipt deficit’ at EUR 150 billion in European Union states in 2016

European Union countries have lost nearly EUR 150 billion euros in value added tax (VAT) in 2016, according to a study by the European Commission. The so-called ‘VAT receipts deficit’ indicates the difference between the expected VAT revenue and the amount actually collected. Although Member States have made considerable efforts to improve VAT collection, figures show that a reform of the EU’s current VAT system and better cooperation at Union level are needed so that Member States can make full use of VAT revenues in their budgets.

In nominal terms, the VAT receipts dropped by EUR 10.5 billion, to EUR 147.1 billion in 2016, or 12.3 percent of total VAT revenue versus 13.2 percent in the previous year. The individual performance of Member States still varies significantly. The VAT receipts declined in 22 Member States, with Bulgaria, Latvia, Cyprus and the Netherlands showing very good performance, i.e. a fall of more than five percentage points of VAT losses each. However, the VAT revenue gap has increased in six Member States, namely Romania, Finland, Great Britain, Ireland, Estonia and France.

“Member States have improved VAT collection across the EU, which is commendable and must be acknowledged. It is unacceptable for national budgets to lose EUR 150 billion a year, especially when EUR 50 billion of this money swells pockets criminals, fraudsters and perhaps even terrorists. This will only be substantially improved by the VAT reform I proposed a year ago. the elections to the European Parliament in 2019,” said Pierre Moscovici, commissioner for Economic and Financial Affairs, Taxation and Customs.

Although great progress has been made in improving the collection and management of VAT at EU level, Member States should now move forward towards a swifter agreement on a much wider reform to reduce fraud VAT in the EU scheme, as proposed by the Commission last year. This profound reform would improve and modernize the system for both governments and business, making it more robust and simpler for companies to use, according to a study published by the European Commission.

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Daniel Paraschiv (CTP) joins BR’s re:Focus on Logistics & eCommerce

Daniel Paraschiv, Business Development Manager Transilvania at CTP, will join Business Review’s re:Focus on Logistics & eCommerce event on October 2, at the Sheraton Hotel in Bucharest.

He has been CTP’s Business Development Manager for Transilvania since June, overseeing the company’s growth and strengthening in the Western region of Romania. Before joining CTP, Paraschiv spent almost 3 years as branch manager and commercial director within the Romanian-Dutch company E van Wijk, the first private transport firm in Cluj-Napoca, founded in 1992.

Daniel will take part in the panel titled “Demand for warehouse space among retail chains and logistic operators”.

re:FOCUS ON LOGISTICS & eCOMMERCE is a one-day event organized by Business Review, with an audience of about 150 industry experts and entrepreneurs along the entire retail sector and its supply chain. The conference reveals the latest trends and predicts the future ones, while offering solutions to nowadays challenges of logistics & ecommerce. Our guest speakers will share valuable insights on how to adjust your business in terms of delivery times, small delivery sizes and large production ranges, return systems and instant product availability. Everybody shops, the difference is where & how. As the market continues its permanent growth, logistics and ecommerce sectors must evolve at the same pace and embrace new trends in AI and automation.

 

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Samsung announces the new Galaxy A7 smartphone

Samsung Electronics announced the new Galaxy A7 smartphone, the latest model of the Galaxy A series, that will be available in the next months. With a triple main camera, sleek design and essential features for everyday life, the Galaxy A7 is the ideal device for any moment.

“Samsung is committed to delivering meaningful innovations to all users of the Galaxy family, no matter who they are or where they are in the world. So we are pleased to bring new innovative features to the A-Series with the Galaxy A7, a practical but powerful device that is built to help you make your day-to-day life both convenient and extraordinary,” said DJ Koh, president and CEO of Samsung Electronics & IT & Mobile Communications.

Capture and share experiences with the powerful Galaxy A7 Triple Rooms:

  • Do not miss a moment with the Galaxy A7 8MP Ultra Wide Lens. With a viewing angle similar to that of the human eye, the Galaxy A7 captures the world exactly as you see it and lets you capture wide-angle photos.
  • Thanks to the 24MP lens and the Depth lens, the Galaxy A7 Live Focus lets you control the depth of the field, adjusting the bokeh effect to create stunning photos.
  • You can get crisp pictures in both light and low light conditions. The 24MP lens automatically captures more light by joining four pixels in one, under low light conditions.
  • Galaxy A7 brings the best results. Featuring the Samsung Scene Optimizer, the Galaxy A7 classifies the subject and adjusts color, contrast and brightness to instantly optimize image quality.

Thanks to the 24MP front and the adjustable LED flash, you can capture crisp, bright lights at any time of the day, without worrying about bright conditions. Moreover, now you can capture bokeh-effect selfies with the help of Selfie Focus and simulate professional studio light with Pro Lighting mode. For a personal note, you can create AR emoji or add filters.

With the 6-inch AMOLED premium display, the Galaxy A7 lets you experiment and share the world as you see it. In addition, the Samsung Infinity Display gives you immersive, uninterrupted viewing experience. The Galaxy A7 also incorporates Dolby Atmos sound technology that brings entertainment to life, delivering unmatched sound experience. When it comes to style, the Galaxy A7 does not compromise. Featuring a premium glass design, a lateral fingerprint sensor for greater convenience and smooth curves, the Galaxy A7 is both practical and comfortable in hand. It is available in four stylish colors that fit your personal style – blue, black, gold and pink.

Designed to make life more convenient, the Galaxy A7 comes with Bixby, Samsung Pay and Samsung Health.

The Galaxy A7 will be available in some markets in Europe and Asia starting this autumn and additional markets in the near future. In Romania, the Galaxy A7 will be available in stores starting with the first week of October in blue, black and gold.

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Sinziana Pardhan (P3) joins BR’s re:Focus on Logistics & eCommerce

Sinziana Pardhan, Managing Director at P3 Logistic Parks, will join Business Review’s re:Focus on Logistics & eCommerce event on October 2, at the Sheraton Hotel in Bucharest.

Sinziana has extensive experience in investments, acquisitions and disposals, and before joining P3 she had previously spent nine years working at real estate consultancy Colliers. Prior to that, she collaborated with SOPOLEC and the Romanian Green Building Council, and also had consultancy assignments with the US Department of Commerce, the Dominican Republic’s Competitive Council and The Global Knowledge Partnership (Kuala Lumpur, Malaysia). Pardhan has a Bachelor’s degree in Finance and Banking from the Bucharest University of Economic Studies and a Master’s degree in International Business from The Fletcher School of Law & Diplomacy at Tufts University. She also took classes at Harvard Business School and Harvard Kennedy School and was co-founder and co-leader of the Euro-Atlantic Club.

She will take part in the panel titled “Demand for warehouse space among retail chains and logistic operators”.

re:FOCUS ON LOGISTICS & eCOMMERCE is a one-day event organized by Business Review, with an audience of about 100 industry experts and entrepreneurs along the entire retail sector and its supply chain. The conference reveals the latest trends and predicts the future ones, while offering solutions to nowadays challenges of logistics & ecommerce. Our guest speakers will share valuable insights on how to adjust your business in terms of delivery times, small delivery sizes and large production ranges, return systems and instant product availability. Everybody shops, the difference is where & how. As the market continues its permanent growth, logistics and ecommerce sectors must evolve at the same pace and embrace new trends in AI and automation.

 

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Pierre Francois (what3words) joins BR’s re:Focus on Logistics & eCommerce

Pierre Francois, Senior Partnerships Manager at what3words, will join Business Review’s re:Focus on Logistics & eCommerce event on October 2, at the Sheraton Hotel in Bucharest, as a keynote speaker and panellist.

Pierre leads the logistics/e-commerce partnerships at what3words. After his studies at Sorbonne and EDHEC, Pierre spent the following three years travelling. After a stint at the French Trade Commission in Johannesburg as a trade adviser, he joined the Jumia Group for more than two years, working for Jumia Travel in Kenya as a business developer and then leading Jumia’s classifieds businesses in Tanzania and Morocco. This allowed him to develop a strong understanding of e-commerce, customer experience and operations in complex environments.

Pierre will hold the event’s keynote speech and will be part of the panel titled “Innovation and Technology Management in Logistics”.

re:FOCUS ON LOGISTICS & eCOMMERCE is a one-day event organized by Business Review, with an audience of about 150 industry experts and entrepreneurs along the entire retail sector and its supply chain. The conference reveals the latest trends and predicts the future ones, while offering solutions to nowadays challenges of logistics & ecommerce. Our guest speakers will share valuable insights on how to adjust your business in terms of delivery times, small delivery sizes and large production ranges, return systems and instant product availability. Everybody shops, the difference is where & how. As the market continues its permanent growth, logistics and ecommerce sectors must evolve at the same pace and embrace new trends in AI and automation.

 

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Danske Bank facing huge fine for money laundering scandal

Danske Bank admitted on Wednesday that as much as EUR 200 billion of transactions in its Estonian branch may have been suspicious and connected to money laundering. On top of this, Danish authorities have announced that they are reopening an investigation they had initially started back in May. The bank is facing a fine that may be as high as EUR 6.8 billion, according to Business Insider.  

CEO Thomas Borgen resigned on Wednesday after an investigation commissioned by Danske Bank exposed control and compliance failings and fuelled calls for stricter EU rules. The report prompted Denmark’s Financial Services Authority to reopen an investigation that it had initially closed back in May of this year, but is now reported to have attracted the attention of US authorities.

Regarding the Estonia money laundering case, European justice commissioner Vera Jourova said she would summon ministers from Denmark and Estonia to explain how the bank executives and regulators missed the wrongdoing, which she described as “the biggest scandal” currently taking place in Europe and as a very unpleasant lesson for EU regulators, according to The Guardian.

“I want to understand better where the main errors happened, whether it was purely a fault of the due diligence done by the bank itself or whether there was some mistake of the supervisory authority,” Jourová told reporters on Thursday.

Danish PM Lars Lokke Rasmussen also expressed shock at the scale of the scandal and vowed to take further action against Danske Bank and its executives. Danish politicians also agreed on a new anti-money laundering law this week that will include an eight-fold increase in the size of fines, making it one of the toughest in Europe.

“It’s a striking management failure,” Jeppe Kofod, who chairs the European Parliament’s special committee on financial crimes, tax evasion and tax avoidance, told Reuters. “The responsible people should be fired to show that such a failure has consequences,” he said.

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Romania’s RON hits fresh 1-month low vs. EUR despite higher interest rates

Romania’s currency, RON, declined on Friday against the European single currency, the exchange rate rising to 4.6559/EUR, the highest level since August 17, National Bank of Romania (BNR) data show.

On Thursday, the reference exchange rate was RON 4.6519/EUR.

US dollar lost 0.6 percent to 3.9517 RON.

RON’s depreciation is normally due to higher liquidity in the money market but interest rates rose to 2-week high.

Romania’s three-month money market rate (ROBOR), the main indicator that sets the interest rates for RON currency borrowers, grew on Friday to 3.14 percent, the highest level since September 6.

The biggest worries about Romania are its fiscal policy, political situation, and the external standing, while a possible excessive deficit procedure by the European Commission might bring troubles for RON, Ebury Romania CEO Johan Gabriels recently said in a commentary sent to Business Review.

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Calin Clej is the new marketing director for Huawei Consumer Business Group Romania

Huawei Consumer Business Group Romania, the local subsidiary of the second largest smartphone maker in the world, announces the appointment of Calin Clej as Marketing Director. Calin Clej has over 17 years of experience in strategic marketing, branding and brand consolidation, previously taking a regional leadership role as PepsiCo’s Greater Balkans Beverages & South Eastern Europe Franchise.

“Huawei has seen the fastest growing growth of smartphone manufacturers in the past few years both globally and in Romania, and marketing efforts are key to maintaining and consolidating this dynamic trend of the brand on the local market. The extensive work of Calin Clej and the professional performance in the marketing area at both local and international level in a highly competitive and dynamic industry such as consumer products will be extremely valuable to Huawei , in its effort to bring our global brand closer to Romanian consumers,” said Zachary Jianglinchao, Country Manager, Huawei CBG Romania.

From the new position, Calin Clej will be responsible for developing the brand’s global leadership vision and marketing strategies, as well as adapting the marketing team’s capabilities to the integrated development and management of marketing mix centered on the end-user’s local profile.

“I am delighted to join one of the most prolific and dynamic global technology players in recent times. I believe that I have reached a mature position in my career when years of experience on the local and regional market provide me with the resources needed to bring personal added value to an innovative industry, and to use as a inspiration a revolutionary growth vision like Huawei. I am grateful to Huawei leaders for accepting me in the local leadership team – they are equally enthusiastic about what what we will discover together during this journey, from good to great in Romania for Huawei’s business, but at the same time I am aware that this road involves dedication, perseverance and concentration. I am ready to do things (make it possible),” said Clej.

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