Branding specialist Brandient announced the appointment of Cristina Micu as Managing Director of its Romanian office, an appointment that started producing effects on October 15th.
By Romanita Oprea
The creation of the Managing Director position for Brandient Romania came as a consequence of company’s development, for the first time in its 16 years of history. Aneta Bogdan will continue to lead the company as CEO and Managing Partner of Brandient Group and she will coordinate mainly the strategic consultancy projects, the international ones and the development of Brandient Asia (Singapore).
Cristina Micu brings to Brandient an authentic and convincing marketing and communication experiences on Romanian market, as she worked for more than a decade as Marketing & Customer Strategy Director for ING Bank and has serious brand management experience acquired within Nestle Romania and through local entrepreneurship. The new position is the result of her remarkable professional and personal reputation and reflects the stage of growth and transformation Brandient is undergoing.
With a background in sociology, psychology, and education – marketing and branding seemed like the ideal playground for bringing it all together, with an impeccable track record now supporting this as the right choice.
Recognized among marketing peers as a visionary professional, Cristina is a resolute achiever with a heart of gold, believing there is always a good thing waiting for us around the corner.
“After 20 years of working in the management of marketing and communication both in commercial and corporate, I am prepared to make the step towards business consultancy. I considered that Brandient, with its impeccable local and international reputation, can offer me the environment for professional development and human relations I am looking for at this moment,” said Cristina Micu, Managing Director Brandient Romania.
“Cristina comes as some sort of reward for the 16 years of vision and diligence invested by myself, Kit, Mihai and our colleagues in building a solid professional reputation. We are honored and grateful and, together with Cristina, we can only be optimist when it comes the future of our company,” added Aneta Bogdan, CEO Brandient.
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