Paddy Power Betfair, a global leader in sports betting and gambling, announces the launch of Alpha Hub, a startup accelerator program dedicated to partnerships with the corporate environment.

With the support of Techsylvania and Risky Business, two organizations in Cluj that have a major impact on the IT&C community at local and national level, the program aims to facilitate entrepreneurs’ access to specialized expertise, partnerships and corporate clients to scale up products and services offered at the level globally.

Alpha Hub will focus on addressing Responsible Gambling challenges and addresses startups that are at least at the prototype stage, using technologies that are applicable in areas such as: customer matching, identity verification, data & analytics , online travel, self-service and retail tools. A final section, Dealer’s Choice, is open to the startup entries that do not fit into any of the above categorie.

”Accessing and knowledge of corporate clients is a decisive challenge for newly created companies in Romania. A successful startup ecosystem requires the involvement of top tech companies, so we are very happy that Paddy Power Betfair chooses Cluj from all its global locations to launch Alpha Hub, ”said Vlad Ciurcă, co-founder and executive manager Techsylvania.

The program will start with a launch event on November 20, followed by a two-week mentoring and support period and will end with a solution presentation event on December 4th. The travel costs (flights and accommodation) for teams outside Cluj will be covered by program organizers.

The most successful startups in the program will be eligible for funding to develop and present the business concept of Paddy Power Betfair. In addition, the winning startup will have the opportunity to present its project in Dublin to Paddy Power Betfair, as well as other potential partners and investors.

In addition to accessing top expertise, startups participating in the program will also be able to get personalized resources such as pitching support, upcoming funding, a strategy to implement partnerships with the corporate environment, and access to exclusive events to stimulate their development. Surprise awards are also part of the AlphaHub experience.

Over the past 15 years, Paddy Power Betfair has been an active and acquiring IT & C firm worldwide. AlphaHub represents the company’s commitment both to innovation and to its own vision of the concept of Responsible Gambling.

”The Responsible Gambling Concept is one of our key priorities at Paddy Power Betfair, and this initiative will help us find new ways to identify and protect customers at risk. Alpha Hub is an excellent opportunity for Paddy Power Betfair to get closer to the tech startup ecosystem, and we’re looking to partner with startups that can help us solve real business challenges, ”says Rob Smith, head of Alpha Hub, Paddy Power Betfair. 

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