The online book retailer Libris.ro grew by 40 percent in the first six months of this year and registered a turnover of RON 18.3 million. The positive dynamics are due to the increase in conversion rates and the return of visitors to the site, as well as the market and interest in popular or expected titles such as Irina Binder or Sapiens, Short History of Humankind by Yuval Noah Harari.
The most sold product categories are Fiction, Personal Development and Children’s Books, which together generate over 80 percent of the sales registered on Libris.ro. An interesting dynamics was also recorded in the books of Practical Psychology (+ 76 percent) and Child Growth (+ 67 percent).
”Romanians’ interest in the printed book increased due to the growing number of titles and promotion mechanisms that help the information spread rapidly to numerous and well-targeted audiences. For Libris.ro it was a very interesting first half of the year, we recorded increases in all categories of books. Along with the Libris.ro team, we managed to grow above the expected level. The figures show that Romanians are more concerned with reading in general, news on the editorial market, but also with personal development, self-knowledge, materials for raising and educating children, ”says Laura Teposu, Libris Development director.
The mobile traffic reached 60 percent of total visits to Libris.ro and generated 45 percent of sales, an increase of almost 80 percent compared to the first half of the previous year. The cities where most orders are placed are Bucharest, Cluj, Timisoara, Iasi, Brasov, Constanta, Ploiesti, Oradea and Craiova.
In the first six months of this year, Libris.ro has sent over 250,000 orders to readers across the country. The average value of an order placed on Libris.ro increased by 9% over the same period of 2017, up to the threshold of RON 72.
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