The Snap Inc.’s  shares went down by over 6 percent  following the reality show star Kylie Jenner’s tweet expressing the disapproval for the changes in the design of the application Snapchat, saying it’s “sad”, leading to losses in the company of approximately USD 1.3 billion in the market value.

„Sooooo does anyone also not open Snapchat anymore? Or is it just me… ugh this is so sad,” wrote Jenner.

She also wrote a message, naming Snapchat “her first love”, but it was already too late.

The design of Snapchat application has been up dated, to be more accessible to users, but the changes were criticized and was even launched a petition in this respect, signed by over 1.2 million persons.

Jenner has a high number of fans on more social networks, including on Twitter, where she has 24.5 million followers.

She is the youngest daughter of the olympics champion Bruce Jenner, who meanwhile has transformed into a woman, Caitlyn Jenner, and of the reality show star Kris Jenner.

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