Social media is undoubtedly part of our daily routine. But what happens when a Romanian 3D artist speaks out about the most common social media networks in work of arts which are currently presented on most international media? Business Insider said that This artist imagined what it would look like if Google and Facebook died in a retail apocalypse, Boooooooom noted that “amazingly detailed 3D renderings imagining a crumbling post-social media world” while Digital Arts underlines CG artist Andrei Lacatusu reduces tech giant brands to derelict neon signs, among other media outlets. But what’s saying the artist about his Social Decay? Business Review found out.
Why a Social Decay? What represents the social decay?
I believe social interaction suffered essential transformations during the last decade, ever since social media started to grow up on us. Most of our natural ways of communication, of doing business, of meeting, actually of living shifted to a virtual world, thus bringing, in my opinion, the traditional society, in a state of decay. This was pretty much the idea that stood behind my project as I started it: to illustrate a metaphor, of the state of the old, natural human society, as a result of the influence of social media.
Is social media part of your daily routine? Which platforms do you use most?
Yes, I got caught in the loop, i have to admit it! Never been a true addict, but I am an old member of Facebook, and I am most active on Instagram.
Why Las Vegas graphic style as representation for Social Decay?
I think only the Tinder illustration can be associated with the Las Vegas style. Otherwise, it’s a rather international style of signage, that can be found all over the world.  I actually got inspired by some local, Bucharest signs, and even the environment of the Twitter illustration is an interpretation of a modernist building from Bucharest.
Your pictures show an old and rusty world of the logos representing the probably most famous social media platforms. Why the contrast especially when most of the social media platforms bring to the public regular shiny updates?
As I mentioned earlier, my intention was not really to illustrate the decadence of these companies, but rather what they brought upon us. But, even so, every era had they’re great businesses that once shined and later had fallen, leaving such relics as witnesses of those time, so why not this happen to these flashy companies, during this era, of information.
Going offline with the Social Decay, where would you install these logos in Bucharest? But worldwide?
Never thought abut this. Maybe it would be a great piece of anti-US propaganda in some enemy states. North Korea for example!
Andrei Lacatusu / Behance

Pinterest Andrei Lacatusu / Behance

Andrei Lacatusu / Behance

Instagram Andrei Lacatusu / Behance

Andrei Lacatusu / Behance

Google Andrei Lacatusu / Behance

Andrei Lacatusu / Behance

Facebook Andrei Lacatusu / Behance

Andrei Lacatusu / Behance

Twitter Andrei Lacatusu / Behance

Andrei Lacatusu / Behance

Tinder Andrei Lacatusu / Behance

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