Elena Dinca, Mastercard: Experiential marketing allows us to deliver truly relevant customer experience

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Mastercard Romania has launched several consumer programmes designed to facilitate electronic transactions, while also carrying out internal projects aimed at increasing the sustainability of its operations, including a sustainable cards programme. To learn more about these initiatives, Business Review talked to Elena Dinca, Head of Sales for Financial Institutions, Merchants, and Government Segments at Mastercard. […]

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