OLX, the biggest online classifieds platform in Romania, launches the campaign #BebeBine, through which it awards the mothers using the website, with an allowance of RON 10,000. In order to take part in the draw, the mothers must post at least an announcement in the section Mother and Child.
“The category Mother and Child is one of the most used and appreciated among our users, with more than 60,000 new advertising announcements every month and over 50,000 active buyers monthly. (…) Besides the numbers, the TVC #BebeBine represents a dramatization of the children that have all they want, because OLX puts at their disposal all the products they could need,” said Razvan Acsente, head of Marketing OLX.
The campaign, created by the agency Saatchi & Saatchi + The Geeks, is promoted through a mix of integrated channels: TV, radio, OOH, digital, PR, social media. The TVC, directed by Anton Groves and produced by Studioset, can be seen here.
The team that took part in the project from OLX’s side was: Razvan Acsente – head of Marketing OLX, Marius Funie – brand manager OLX, Cristina Sauciuc – communications specialist OLX Group.
From Saatchi & Saatchi + The Geeks: Tiberiu Coman – senior copywriter, Paul Foltache – web developer, Ana Maria Patrut – senior account manager, Vlad Petre – managing director, Costin Radu – communication consultant.
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